PPC Agency
A PPC Agency Judged
On Profit.
A PPC agency plans, builds and manages paid search and paid social campaigns so that every dollar of ad spend returns more than it costs. That covers keyword and audience research, ad writing, landing pages, bid strategy and the reporting that proves it worked.
Read this first
How To Choose
A PPC Agency.
Most people land here comparing agencies, so here is the honest guide, including the parts that do not favour us.
Ask who owns the account
Your Google Ads and Meta accounts should be created under your own billing, with the agency added as a user. If an agency runs your campaigns inside their own account, you lose every year of conversion history the day you leave. Some agencies do this deliberately. Ask directly, and get the answer in writing.
Ask what they charge on
There are three common models. A percentage of ad spend, a flat monthly fee, or a performance fee. A percentage of spend quietly rewards the agency for spending more of your money, which is not the same as making you more. A flat fee removes that conflict. Neither is wrong, but you should know which one you are signing.
Ask what they count as a conversion
This is where most reporting falls apart. If an agency counts every form fill, every phone click and every brochure download as a conversion, the report will look excellent while the phone stays quiet. Ask them to show you a report where conversions are tied to actual revenue, or at least to qualified leads a human reviewed.
Ask what happens in month one
A good answer involves auditing what already exists, fixing tracking before touching campaigns, and being honest that early weeks are for gathering data. An answer that promises immediate results usually means they are going to turn on broad match and let the algorithm spend.
Ask to see an account they inherited
Anyone can show a winning campaign they built from scratch with a generous budget. Ask what they did with a messy account someone else built. That is the situation you are actually in.
Watch for the two warning signs
Guaranteed positions and guaranteed cost per lead. Neither is within any agency's control, because both depend on what your competitors do next. An agency promising them is either inexperienced or counting on you not checking.
Channels
Every Place
You Can Buy Attention.
We run all of these under one strategy and one budget, rather than treating each as a separate product with a separate fee.
Search Ads
Text ads against high-intent keywords. The closest thing to buying a customer who already decided to buy.
Performance Max
Google's automated campaign across every surface. Powerful, and dangerous without tight asset control and exclusions.
Shopping Ads
Product listings driven by your feed. Most shopping problems are feed problems, not bidding problems.
Display Ads
Visual placements across the web. Best used for retargeting people who already visited, not cold reach.
YouTube Ads
Video in front of a defined audience. Cheap attention, long payback, useful for demand you have to create.
Local Services Ads
Pay per lead, not per click, with the Google Guaranteed badge. Strong for home services and trades.
Where the money usually leaks
In most accounts we inherit, the same four problems are waiting. Search terms nobody added as negatives, so the budget is buying irrelevant clicks. Performance Max running without brand exclusions, so it takes credit for people who were already searching your name. Conversion tracking counting the same lead three times. And ads pointing at a homepage instead of a page about the thing the person searched for.
None of those are exotic. All four are worth more than a bidding tweak, and they are the first things we fix.
Paid traffic is only as good as where it lands. If the page converts badly, better targeting just buys more expensive disappointment. Conversion work and landing page design run alongside every account we take on.
The Process
How We Run
Paid Media.
Audit
Tracking verified before anything else. A campaign optimised against bad data optimises toward the wrong thing.
Restructure
Wasted spend cut, negatives built, campaigns rebuilt around how you actually make money.
Test
Ads, audiences and landing pages tested one variable at a time, so you know what caused the change.
Scale
Budget moved toward what returns. Reported as spend, clicks and, where conversion tracking is in place, cost per lead.
Common questions
PPC Questions
Answered Plainly.
What does PPC stand for?
PPC stands for pay per click. It is a form of advertising where you are charged only when someone clicks your ad, rather than paying for the ad to be shown. Google Ads, Microsoft Ads and most social advertising platforms work this way.
What is a PPC agency?
A PPC agency manages paid advertising campaigns on behalf of a business. The work includes researching keywords and audiences, writing ads, building or advising on landing pages, setting bids and budgets, adding negative keywords, testing creative, and reporting on spend, clicks and the conversions your tracking records.
What is PPC management?
PPC management is the ongoing part of the job, as opposed to the initial build. It covers watching search terms and adding negatives, shifting budget between campaigns that are working and ones that are not, refreshing ad creative before it fatigues, adjusting bids, and keeping conversion tracking accurate as the website changes.
How much should I spend on PPC?
Start from what a customer is worth to you, not from a budget you picked. Work out your average sale value, your close rate on leads, and what you can afford to pay for one lead while still making money. That number sets your budget. Spending less than roughly thirty times your target cost per lead each month usually generates too little data to optimize against.
Is PPC better than SEO?
They solve different problems. PPC buys traffic immediately and stops the moment you stop paying. SEO takes three to six months to build and keeps working after. Most businesses that do well use paid to generate leads now while SEO builds the asset that lowers their cost per lead later.
How do I see what my competitors are advertising?
Google Ads Transparency Center shows the ads any advertiser is currently running, and Meta Ad Library does the same for Facebook and Instagram. Both are free and public. They show you creative and messaging, not budgets or performance, so treat them as a source of ideas rather than a scoreboard.
Do you require a long contract?
It depends on the service. Whatever your terms are, they are written into your proposal before you sign. We would rather you stay because the numbers are good.
Who owns the ad accounts?
You do, always. We work inside your accounts under your billing, with us added as users. If you leave, you keep every campaign, every conversion record and every year of learning. That is your data.
Works alongside
The Rest Of
The Engine.
Go Rogue Team Strategy Session
Want To Know Where
Your Budget Is Going?
The free audit reads your live accounts and shows you the wasted spend, the tracking errors and the campaigns worth scaling. You keep it whether you hire us or not.
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